This is the talented Natalie Creed’s new Summer 13 collection, which not only did she design but did all the photography for too together with her friend Ami Hawley who art directed the shoot with her. So not only is she talented with the fabric but with the magic box too. Not fair.
Natalie mentions that she wants her clothing to evoke a feeling of playing dress up, which I think is exactly what this collection does. These pieces are full of fun and youthfulness and the colour pallet is like candyfloss soaked in lemonade… And this is why I will let Natalie explain the actual inspiration behind her collection because if I had to, I don’t think any of you would know what I was talking about ha! Natalie, take it away…
– For this collection was really a mash up of emotions and confusion about where I wanted to take my label. With people telling me I needed to cater for the corporate market if I wanted to make it financially, I reacted by being overly true to my feminine, girly style, using glittery tulle, head to toe matching florals, lace and an abundance of ruffles! I think some sensibility did however remain in the wearability of the collection. It has a balance of young playfulness and sophisticated modernism. I had fresh inspiration from a muse’s whispers of Rococo and Oriental richness, which became underlying threads throughout the collection.
I hope that when girls wear these pieces, they’ll be transported back to their youth. The clothes should evoke a feeling of playing dress up. When mixed with a bit of grunge or minimalism, however, the pieces can have a more modern, grown up appearance.
