My friend Clint who loves making ice-cream and is damn good at it too, sent me a link for a product called Eyescream and Friends. I absolutely love this concept! I think it’s imaginative and sweet and is something I wish I had thought of.
The guys from a architecture and graphic studio called Marion + Merche had to redesign the visual branding and identity for a new Taiwanese shaved ice shop that had opened up in their hometown of Barcelona. The pair decided to instill each mountain of shaved ice with their very own personalities by adding edible sugar eyes to each serving. So genius. They then went on to design wooden boxes that houses the ice-cream and 2 toppings (friends) which you can add at your own leisure.
I love everything about this brand, the simplicity of the idea, the name the packaging, the cool little shop, which is all on wheels so they can push it around and lay it out any way they want. It all awesome, nice one guys! Next time I’m in Barcelona I’m definitely coming to stuff my face with one of these faces – Paseo Joan de Borbo 30. Barcelona, Spain.
Check out their site to see what the product looked like before, it was horrible.