Just recently I have discovered a local online store called Kind that brings in beautiful organic baby/kids clothing from the awesome Gray Label who honestly make some of the softest, comfiest clothing I have ever bought my kids, not to mention well designed and void of any big logos, and weird slogans that often ruin things by trying to make them relevant’. I hate that!
I buy a lot of clothes from my kids, in fact, it’s just one of my many obsessions and I must say that these are some of the softest items I’ve come across, they’re made from of 100% GOTS certified organic cotton and are designed in a way that makes them comfortable, but still so sweet.
I was shooting a look book a few days ago for someone and we had a big backdrop up and after I was done I thought I would take some photos of my Neens and my Rex in front of it wearing a couple of pieces from their latest Winter collection. I mean if you have all the elements up then you might as well take advantage, right? Right.
I don’t often post about non-local labels but I really like this one and their aesthetic and their way of making things that can easily be swapped between kids because of their simplicity. Not to mention the fact that I’m going to sew all of the pieces I have together one day when my kids have out grown them to make the world’s softest blanket!
You can see the whole Winter collection and shop it online on kind.co.za