Lazy Oaf

I have only just discovered this super quirky clothing label called Lazy Oaf. Their bright and large simple patterns make me think of kid’s clothing in the 80’s, but in a good way. I really like their approach to fashion, it’s like they’re having fun designing their clothes and not taking it too seriously.

-Lazy Oaf is famous for it’s bright pop graphic T-shirts, reversible sweats and accessories collections. The company is driven by illustration, graphics, drawing, and fuelled by tea, hamburgers and Brian Blessed’s knarley foot. The Oaf’s have often contributed to print projects, exhibitions and events.

This East London based creative label was started by Gemma Shiel back in 2001 with hand screen printed tee’s and a market stall in East London, skip to the present and lazy Oaf is available in over 150 stockists worldwide.

2004 saw the opening of the lazy oaf store in Soho which houses all of the collections and further Oaf oddities sourced from Japan and the US.

Also really love their simple tote bags