So my friend Zak who is behind the awesome men’s label Sergeant Pepper launch their new Working Class heroes video Campaign Spring/ Summer 2014 today. Check it out, not only is it an interesting campaign that celebrates local artisans and their similar outlook on life to that of the Sergeant Pepper brand, but it’s also showcases some great clothes from the label itself and a very cool guy from the Congo named Ollie.
Can’t wait to see more instalments….
“‘Working Class Heroes’ is a Sergeant Pepper Campaign celebrating specific local artisans that we believe share a very similar brand ethos and outlook on life. They are heroes pouring everything they have into this one single passion and pursuit, and are pioneers in their respective industries. We wanted to document a day in the life of these artisans and reveal a bit of the process behind the amazing product that their community engages with, hence the phrase: ‘Work hard, stay inspired.'”
~ Zak Venter (Brand Executive, Sergeant Pepper Clothing )
SERGEANT PEPPER #workingclassheroes SPRING / SUMMER 2014 – Ollie from Willem Grobler on Vimeo.