Check out the rad branding job Anagrama did for Santa Cruz, which is a quick service Mexican BBQ restaurant located in Santa Catarina. Love the huge road sign pointing you in the direction of the place.
-The hand-made quality of the logotype and overall identity is meant to praise the careful, traditional and apprehensive food making process of Santa Cruz. The brand is simple and direct, and above all, always honest and sincere, never attempting to hide its conceptual rugged awkwardness.