Levis is running a cool campaign called “501® Interpretation” that can involve you guys, if you feel like the taking up the challenge. They are celebrating their Levi’s® 501 range and they are asking fans to join the movement by tagging photos of themselves in their 501® jeans with #501 on Twitter and Instagram or by uploading directly at www.LEVIS501.com. From this collection, they’ll hand select the photos that best represent the energy and events of these times to live in a limited-edition “Book of 501®” as a legacy for the future. I don’t know about you guys, but being in a limited edition book is a pretty cool thing.
Check out some of the awesome photos they took for the campaign (2 below) as well some of the entrants so far. If you are thinking about entering then high-5, I think this book could do with some South African faces.
– The evolution of today’s 501® jean has been driven by a commitment to craftsmanship and quality. There isn’t a stitch on the jean that hasn’t been reconstructed and improved to enhance this timeless product, while staying true to its essential core. Look for finer fabric, reinforced stitching, larger pockets to store your latest smart phone, and updated belt loops, inseams and cuffs. We’ve done it all in the spirit of the original, with the same care, the same craftsmanship, and the same attention to every detail. It’s the same Levi’s® 501® as always, like never before.
This season, the 501® jean will be available in the same great fit in new colors including mineral red, chalk blue and ivy green. A lighter weight twill fabric offers an incredible, buttery-soft hand feel.